If you have a business that also includes a website that offers a product or a service you might be interested in article syndication as an effective way in which you can help to promote your business. Article syndication is a really popular method and entails writing articles about your company, your product or your service and publishing those articles online for general consumption. This is an especially effective strategy if you are just starting up a new business website. Before you can expect to have all those orders coming in, you first need to promote your business online. If you have never written articles before then here are a few steps that you need to take in order for your writing plan to succeed.
The utmost important thing that you need to do when you are planning on writing an article of this kind is to make sure that you have a good plan for your article and where you plan to distribute it. So for your article campaign to work, you need to know what it's going to be about, how many of them you are going to want to write and where you want to place them.
Figuring out what the article is going to be about is probably the easiest steps of all. But even though this may be the easiest part you still need to make sure that you have the right keywords included in your article that is related to your business, so the search engines can pick up on them.
Another thing you need to understand that the article that you write really is not intended to sell the product. It's purpose is actually to inform the public. Writing advertisements are a totally different topic and that's not what this is about. The entire goal of writing an article about your business is to give the reader information so that their interest will be peaked. The article, although is informative, you still try to find a way to make it entertaining as well.
Remember the keywords, well it is important to note that you pick the right ones and place them in your article. They need to relate to the topic but they also need to be ones that are searched for a lot with a variety of different search engines. So make sure that you do your research on keywords before you choose the ones that you want to put in your article. Google has a tool that can help you do that, so you might want to start your research there.
The next step is to get your article distributed. There are a ton of different places that allow you to post your articles for free. You can start with article directories. Make sure that you find the higher ranked article directories and submit your articles to them first. This is going to increase the visibility of your articles. It is also advised that you should write one article a day for your business and submit the new article to the directories on a daily basis.
There are many other sites like eHow, Associated Content and the like that will allow you to post articles and in the interim they may even pay you for your article depending upon the topic and quality of what you have written.
You might also want to distribute your articles through any social networks that you might belong to as well as sending them out through emails and asking that those whom you sent the article to send the article onto people that they know.