Article Syndication is the propogation of original article content through the world wide web. Similar to syndication of other proprietary content, article syndication has been used to distribute product content (features, reviews, critiques, images, specifications etc) to both publication sites as well as via blog and news services. Online personalities will position themselves as authorities in certain areas and then leverage that to syndicate their best content and enable other readers and websites to publish that proprietary information on their sites. Article syndication has become increasingly used as a tool to replicate and spread online news content to various websites. It is also a powerful tool in any Search Engine Optimisation program. Utilising article content allows webmasters to target specific keywords that could cost a fortune in PPC campaigns but through the power of syndication bring traffic in absolutely free (ignoring the cost in either time or money to produce the material in the first place).
Because the natural style of writing covers and utilises natural synonyms and alternative phrasing it is also a powerful tool in covering other keyword variations in the same page. Done on a daily basis, over time, article syndication will vastly improve a website’s search engine ranking.